The Portrait Photography Sales Ninja A StepbyStep Battle Plan for Tripling Your Average Order Size edition by Laurence Kim Arts Photography eBooks
Download As PDF : The Portrait Photography Sales Ninja A StepbyStep Battle Plan for Tripling Your Average Order Size edition by Laurence Kim Arts Photography eBooks
Many portrait photographers struggle with getting significant sales orders. They get orders of just a couple hundred dollars and often less and wonder what they're doing wrong. Or they complain that all the other photographers in their area are selling 8"x10" prints for only $20. Or that their clients are only buying the smallest size prints.
The problem is that these portrait photographers don't have a proven, systematic sales system in place. Instead, they often rely on selling via online galleries - the absolute least effective way to sell portrait photography.
This book takes a deep dive into portrait photography sales. It details a step-by-step plan for achieving portrait sales success. Topics include
- Pricing principles
- The psychology of pricing
- How to design a price list
- What products to include (and not include) from your menu
- How to use pricing to encourage higher value items
- Why being a low-priced, budget photographer doesn't work
- How to add digital files to your menu without hurting print sales
- Why you need to be selling face-to-face
- Why you need to conduct a pre-portrait consultation meeting
- Step-by-step instructions for how to hold the pre-portrait consultation
- How to turn your client into your sales agent
- How to trigger emotional responses in your client that make them want to buy
- Homework assignments to give to your clients that bring in big orders
- Shooting tips to create images that sell as big prints
- How to get your client thinking about a big print from the very beginning
- A step-by-step plan for conducting the sales session
- How to turn your clients into raving fans and get referrals
- What to do if you don't have your own sales space
The best part of this sales system is that it works for photographers who hate "selling". There are absolutely no high-pressure sales techniques in this system. You'll never "ask for the order" or anything like that. Even introverted photographers can successfully use this system. Instead, you'll find out how to get your clients to sell themselves.
You don't have to be a smooth talker and you won't have to go far from your comfort zone you'll let your photography do the selling for you. Sales doesn't have to be a dirty word. It can be fun for both you and your client if you know what you're doing and have a plan. The Portrait Photography Sales Ninja gives you that step-by-step plan.
The Portrait Photography Sales Ninja A StepbyStep Battle Plan for Tripling Your Average Order Size edition by Laurence Kim Arts Photography eBooks
The title was cool and it was affordable. I liked it but not as much as I hoped. You won’t be sorry you got it and it may perfect for youProduct details
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The Portrait Photography Sales Ninja A StepbyStep Battle Plan for Tripling Your Average Order Size edition by Laurence Kim Arts Photography eBooks Reviews
I've been a longtime follower of Laurence Kim for his practical and applicable photography advice. This book is everything I have come to expect from him! It walks you, in detail, step-by-step through a portrait session from first inquiry through the ordering appointment, pricing strategy, and coaches you how to maximize sales. Even after having done two personal coaching sessions with Laurence, this book is well worth it. With this book I have implemented a few techniques into my workflow, and am happy to have it around for future reference. Within one session this book has paid for itself (and, much, much more).
I loved this book!! So informative and perfect for the photographer wanting to boost their sales! Highly recommend!
You'd be silly not to heed Mr. Kim's advice! I've been a long-time follower of his business advice and he shares some gems in this e-book. Clear, concise, and valuable advice which will pay for itself over and over again. I've been shooting weddings and portraits since 2006 and still took pages of notes to put into use in my next portrait consultation. Wish I had read this years ago when I first started out. And I love the step-by-step script detailing steps along the way (with a script included). Only wished I was able to earn a back belt in this business strategy!
The Portrait Photography Sales Ninja was recommended to me by a friend that while an easy and quick read, has my mind racing with possibilities.
Elements of some of the concepts detailed here were already familiar to me, but the entire approach written in this clear, concise manner outlines a simple and cohesive approach to getting you AND your client exactly what they want… Large reproductions of your artwork.
For anyone just starting out in photography or someone that has been toiling for far too long, I believe the principles and practice of this method will be one of the most sound and effective investments you could make in your business (and yourself) this year.
What I love about The Portrait Photography Sales Ninja is it outlines a specific action plan and methods that actually work. I've seen firsthand my sales quadruple using the methods Mr. Kim teaches in his book. Everything he does is so effective, from the pre-shoot consultation (super important) through how he shoots the photos, to the sales session after. Every step works together increase sales.
This is exactly what you need to take photography from a "beer money hobby" that is for a lot of people, to a real business. If you aren't already averaging over 1k per session, buy this book! It will contribute way more to your bottom line than that new lens or camera body you've been eyeing ;)
This mini book is packed with good specific ideas that will help photographers generate a better sale. Well written book.
Laurence lays it down like it is . As a photographer it has always been difficult for me to get the business aspect as I have often found intimidating . Laurence Kin makes learning about the business side of photography fun , while providing serious content .
The title was cool and it was affordable. I liked it but not as much as I hoped. You won’t be sorry you got it and it may perfect for you
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